Record label bosses respond to Halsey's 'viral moment' TikTok claims Record label executives have responded to Halsey's claims that they need to generate a "viral moment" on TikTok before they can release new music. On Sunday, the Without Me singer, who uses both she/her and they/them pronouns, told fans on the social media site that her label, Astralwerks-Capitol, is allegedly blocking the release of their new song for marketing reasons.